100 Thieves first collab with Gucci: Where to buy, release date, cost, and all you need to know

Gaming organization 100 Thieves recently announced their first collaboration with Gucci. The partnership released their exclusive ruby red three-pocket backpack, and in this article, you will get to know how to get it.
100 Thieves was founded by Matthew “NadeShot” Haag, along with newly co-creators Rachell “Valkyrae” Hofstetter & Jack “CouRageJD” Dunlop. 100T was formed in Los Angeles, California, consisting of teams playing various video games in 2017.
- 100T shared a recent post to Twitter, stating that the limited edition collaboration merchandise would be available at the Gucci Beverly Hills Flagship store in Los Angeles, California.
100t also shared the extended trailer of its original announcement on July 19th, showcasing members such as Valkyrae and BrookeAB carrying the bag.
The Story of Gucci x 100 Thieves
Where to buy 100 Thieves x Gucci merchandise
The 100T & Gucci merchandise is available on Gucci’s website. However, fans will need a MY GUCCI account to access the exclusive limited-edition items.
Once fans get on the exclusive page, they will see the 100 Thieves content creators model various Gucci clothes and existing items from the brand. The concept of the page is to showcase different “looks,” where fans can shop specific articles of clothing from a single content creator.
- The ruby-red backpack retails for $2,400 with the leather circular logo of 100 Thieves and the signature cross-pattern of the luxury fashion brand itself.
- Neither 100 Thieves nor Gucci has commented on whether there will be a second run of backpacks.

Creators Valkyrae, CouRageJD, and Nadeshot‘s exclusive “looks” are relatively expensive, ranging upward of seven thousand dollars. Currently, there are no further announcements of future drops from the collaboration.